Ecommerce Profit Calculator
Calculate your selling price, profit margin, and recommended retail price while factoring in all costs, taxes, and fees
Cost & Pricing Inputs
Advanced Settings
Profitability Results
Gross Profit
Total Cost
Selling Price
Profit Margin
| Cost Components | Amount |
|---|---|
| Base Cost (COGS) | $0.00 |
| Packaging | $0.00 |
| Freight & Shipping | $0.00 |
| Marketing & Ads | $0.00 |
| Marketplace Fees | $0.00 |
| Payment Fees | $0.00 |
| Other Costs | $0.00 |
| Total Cost | $0.00 |
Volume Pricing Tiers
1-10 Units
11-50 Units
51-100 Units
100+ Units
What-If Analysis
Master Your Ecommerce Pricing Strategy
About This Pricing Calculator
Our comprehensive ecommerce Profit calculator is designed to help online sellers accurately determine product pricing while considering all associated costs. Whether you're selling on Shopify, Amazon, eBay, or your own online store, this tool provides a detailed breakdown of expenses to ensure you maintain healthy profit margins.
Pricing products correctly is critical for ecommerce success. Set prices too high and you'll lose customers; set them too low and you'll erode your profits. This calculator factors in every cost component - from manufacturing and shipping to taxes and platform fees - giving you the confidence to price your products competitively while protecting your bottom line.
How to Use This Calculator
Follow these steps to calculate your optimal product pricing:
- Enter your base costs - Include manufacturing, product acquisition, and materials costs
- Add packaging expenses - Boxes, protective materials, and branded packaging
- Include shipping costs - Both freight to your warehouse and last-mile delivery to customers
- Factor in marketing expenses - Cost per acquisition for ads and promotions
- Account for platform fees - Marketplace commissions and payment processing fees
- Include operational costs - Storage, returns, insurance, and other overhead
- Set your target profit margin - The percentage you want to earn on each sale
- Adjust for volume discounts - If you offer tiered pricing for larger orders
The calculator will instantly show your recommended selling price, profit per unit, and margin percentage. Use the "What-If Analysis" section to test different scenarios and optimize your pricing strategy.
Frequently Asked Questions
For accurate pricing, include all direct and indirect costs: product cost (COGS), packaging, shipping to warehouse, shipping to customer, marketing expenses, platform fees (Amazon, eBay, Shopify), payment processing fees, returns processing, storage costs, and any other operational expenses. Our calculator helps you account for all these variables.
Profit margins vary by industry and product type. As a general guideline:
- Physical products: 30-60% gross margin
- Digital products: 70-90% gross margin
- Handmade goods: 50-80% gross margin
Consider your business model, competition, and value proposition. Use the calculator to test different margin levels and see how they affect your pricing and profitability.
Taxes such as GST, VAT, or sales tax can significantly impact your final pricing. Our calculator allows you to:
- Add your applicable tax rate
- Choose whether to include tax in your retail price
- See a detailed breakdown of tax amounts
Remember to research tax requirements for each market you sell in, as regulations vary by country and region.
Volume discounts can be an effective strategy to:
- Encourage larger orders
- Improve inventory turnover
- Build customer loyalty
Use our volume pricing tiers feature to calculate how discounts affect your profit margins. Ensure that even with discounts, your pricing covers all costs and maintains acceptable profitability.
Regular pricing reviews are essential for maintaining profitability. We recommend:
- Quarterly reviews for stable markets
- Monthly reviews in volatile markets
- Immediate review when costs change significantly
- Before launching new products or entering new markets
Save your calculations in this tool to easily revisit and update them as your costs change.
Optimize Your Ecommerce Profits Today
Stop guessing your prices and start calculating with precision. Our free tool helps thousands of sellers maximize their profitability.
Start Calculating Now